Solutions

Three practices. One commercial proposition.

We help established and growing omnichannel retailers improve performance through commercial insight, integrated systems and managed execution.

01 Commerce Technology & Integration02 Commercial Strategy & Growth03 Managed Operations & Teams
01

Commerce Technology & Integration

Reliable, connected, scalable commerce systems.

We design, build and connect the platforms a retailer trades on, so stock, orders, prices and customers agree everywhere. Every build is scoped against a business case, with clear system ownership and acceptance tests.

Shopify Builds & Customisation

New stores, theme rebuilds and custom changes to the systems you already run: Shopify apps, checkout, POS, EPOS and back-office tools, adapted to how you trade.

What this covers
  • New Shopify and Shopify Plus store builds
  • Theme rebuilds on Online Store 2.0 with editable sections
  • Multi-store and international setups: markets, currencies, geolocation
  • Migrations from other platforms, including redirects and data
  • Search, filtering and editorial product pages
  • Customisations to existing systems: apps, checkout, POS, EPOS and back-office tools
ShopifyShopify PlusLiquidOnline Store 2.0Shopify CLIGitHub

Integrations & Custom tools

Connectors between your POS, EPOS, ERP and Shopify, built for how you actually trade. Where an off-the-shelf app falls short, we write the tool.

What this covers
  • POS ⇄ Shopify stock sync with a clear source of truth
  • Product creation from buying order forms into EPOS
  • Customer sync between online and in-store
  • Back-office portals with logs your team can read
  • Tools licensed to you under your own brand
SquareCybertillShopify Admin APICloudflare WorkersAzureSharePoint

Marketplaces & Cross-border

We run our own cross-border marketplace operation, so the advice comes from live trading, not slides.

What this covers
  • Marketplace launches and listing feeds from Shopify
  • Repricing rules for Amazon and eBay
  • Cross-border pricing, duties and returns policies
  • Channel-specific content and attribute mapping
  • Competitor and Google Shopping price monitoring
AmazoneBayGoogle Merchant CenterLinnworksShopify Markets

Data, Reporting & Automation

Sales, margin, stock cover and channel performance in reports that arrive on their own, every week.

What this covers
  • Weekly trading reports generated and sent automatically
  • Sales, margin and weeks-of-cover by brand, product and size
  • Power BI models and Looker Studio dashboards
  • Contribution and digital spend forecasting models
  • Pricing recommendations from sales velocity, stock and competitor data
Power BILooker StudioGA4Power AutomateExcelCloudflare

Logistics & Fulfilment systems

Order routing, 3PL locations, returns and stock allocation across channels, set up so the warehouse and the website agree.

What this covers
  • Stock allocation across stores, warehouse and 3PL
  • Order routing rules by channel and location
  • Returns processing and refund automation
  • Order lookup tools for customer service and warehouse teams
  • Process mapping and SOPs your team can follow
LinnworksCybertill3PL integrationsShopify locationsBrowser automation

AI returns gradingIn live use

AI grades each proposed return from the customer's own photos, decides where it should go and how it should be graded, so fewer people handle each return and customers get answers faster. How it works →

What this covers
  • AI grading of returns from customer-supplied photos
  • Automatic routing: restock, refurbish or return to supplier
  • Fewer customer service staff needed per return
  • Faster resolution for customers and faster supplier returns
  • Returns data that shows why items come back
AIReturnsRefundsRelistingResale
02

Commercial Strategy & Growth

Better decisions and profitable growth.

We review how the business really trades, then set out where margin is leaking and where growth will come from: by channel, by country and by customer. Advice stays connected to delivery, so plans become changes on the ground.

Commercial & Operational review

Brand building, marketing and sales growth plans grounded in an analysis of how your business and operations actually run.

What this covers
  • Business and operations review with clear priorities
  • Brand positioning and brand-building plan
  • Marketing strategy across paid, organic, email and marketplaces
  • Sales growth plans by channel and country
  • Ongoing advisory at board or leadership level
Commercial reviewBrandPerformance marketingCRM & emailChannel strategy

Marketing, CRM & Channel growth

Paid search, social, marketplace ads, email and SEO, run against your stock and margin, not just clicks.

What this covers
  • Paid search and Google Shopping
  • Paid social campaigns
  • Marketplace advertising on Amazon and eBay
  • Email and CRM
  • SEO and content
  • Reporting on return on ad spend and margin
Google AdsMetaAmazon AdsEmail & CRMGA4SEO
03

Managed Operations & Teams

More execution capacity and a more predictable operating cost.

Experienced, managed commerce operations integrated into your own operating model. Our teams work from our own global offices, managed by us to your processes and KPIs. We explain locations and operating arrangements in full when you want to go deeper.

Managed commerce operations

Experienced capacity that works inside your processes, so your own team can focus on decisions rather than admin.

  • Dedicated commerce operations teams
  • Catalogue, product listing and content upkeep
  • Order, customer service and returns processing
  • Marketplace administration and stock management
  • Reporting, data entry and admin
  • Ongoing support and continuous improvement
  • Planning which work to hand over, and how

AI returns grading · In live use

Returns graded from the customer's photos, before anything is posted back.

Our AI returns technology is in live production use. It reviews each proposed return from images the customer supplies, grades the item and decides where it should go, so the right outcome is set at the start rather than after the parcel arrives.

01

Customer submits

The customer starts a return and uploads photos of the item, with the reason for returning it.

02AI

Item graded

AI image analysis assesses condition and visible faults, and grades the return.

03AI

Route decided

From the grade, it sets the route: back to stock, to refurbishment or clearance, or to the supplier as faulty.

04

Resolved

The customer gets a faster answer, and the team handles only the cases that need a person.

What the technology does

It replaces the manual first look at every return. Instead of a customer service agent reading the request, asking for photos and deciding what happens next, the system grades the item from the customer's images and routes it automatically.

Which parts use AI

  • Image grading: assessing the item's condition and spotting visible faults from customer photos
  • Routing: recommending where each return should go based on its grade and reason

Refund policy, grading criteria and routing rules are set by the retailer, not by the AI.

How decisions are checked

  • Grading and routing rules agreed with each retailer before go-live
  • Unclear or borderline cases passed to a person to decide
  • Every grade stored with the customer's images as an audit trail, which also supports supplier claims
  • Decisions reviewed against outcomes so grading stays accurate

Results in live use

  • Fewer people per returnAutomated grading reduces the number of customer service staff needed to handle returns.
  • Faster customer resolutionCustomers get an outcome sooner because the first assessment happens immediately, from their photos.
  • Faulty goods back to suppliers soonerFaults are identified and evidenced at the start, speeding up returns to suppliers.
  • Stock back on sale soonerItems graded as resaleable are routed straight back to stock.

Tell us where commerce is getting difficult.

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